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Nostalgia, an Emotional Marketing Megastar
by Harry Hallman
I recently wrote an article where I likened memory and imagination to time travel. Memory is traveling to the past, and imagination is traveling to...
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The Nostalgia of Smell
by Harry Hallman
There’s a large body of scientific study that proves without a doubt that the sense of smell is a powerful trigger of nostalgic thoughts. They even...
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The Power of Things
by Harry Hallman
By Harry Hallman
I was rummaging around some items I had in storage, looking for an old 1996 Olympic pin to show my granddaughter. Instead, I found...
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Music The Memory Maker
by Harry Hallman
By Harry Hallman
It’s kind of funny and a little bit odd how music can elicit long ago lost memories. At least we think they’re lost until the song...
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The Fabled Hollywood
by Harry Hallman
In 1963 I was stationed in Riverside, California, with the United States Air Force, and one of the first things I did was to organize a trip to Hol...
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