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              Nostalgia, an Emotional Marketing Megastar
            
            
              by Harry Hallman
            
            
              
                
              
            
            
              
                I recently wrote an article where I likened memory and imagination to time travel. Memory is traveling to the past, and imagination is traveling to...
              
             
 
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              The Nostalgia of Smell
            
            
              by Harry Hallman
            
            
              
                
              
            
            
              
                There’s a large body of scientific study that proves without a doubt that the sense of smell is a powerful trigger of nostalgic thoughts. They even...
              
             
 
 
 
    
    
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