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Nostalgia, an Emotional Marketing Megastar
by Harry Hallman
I recently wrote an article where I likened memory and imagination to time travel. Memory is traveling to the past, and imagination is traveling to...
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The Nostalgia of Smell
by Harry Hallman
There’s a large body of scientific study that proves without a doubt that the sense of smell is a powerful trigger of nostalgic thoughts. They even...
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